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11:26 am, July 9, 2009
Co-operative signs Mediaburst to help jailed journalists

By Richard Morris

The Co-operative Group has appointed Alderley Edge-based mobile messaging firm Mediaburst to run a campaign to highlight the plight of people imprisoned in Burma.

Along with Manchester-based digital marketing agency Substance, Mediaburst will try to get the public to support a move to have five journalists freed from prisons in Burma along Nobel Peace Prize winner Aung San Suu Kyi.

The public will be able to join the campaign through a website, postcards in cinemas, social messaging service Twitter and text messages.

Comments? rmorris@crain.com