2ergo goes Down Under to buy iPhone app provider

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Salford-based 2ergo’s technology platforms are used for mobile marketing, customer relationship management and entertainment and media campaigns by brands like Yahoo, O2, Microsoft

7:44 am, May 14, 2009
2ergo goes Down Under to buy iPhone app provider

2ergo Group Plc (AIM:RGO), the mobile marketing and technology company, today said it had bought an Australian company in order to expand into the Asia-Pacific region.

It said Wapfly Technologies Pty Ltd, which is being acquired for an undisclosed sum, was “a market leader in mobile marketing in Australia with close links to the mobile network operators and full service agencies”.

2ergo said Sydney-based Wapfly’s iPhone application for the Australian Broadcasting Corporation’s mobile internet site became the country’s number one iPhone application in just three days, having been downloaded by more customers than any other.

“The prestigious contract with ABC Australia and the intellectual property rights to the technology supporting it are now owned by 2ergo,” it added.

Neale Graham, joint chief executive, said: "This is a significant deal for both businesses as we can offer each other real competitive advantages. We have been looking to invest in the region for some time and this deal provides a platform for further investment and the growth of 2ergo in Asia Pacific.

“Wapfly brings with it a dedicated mobile applications team which compliments 2ergo's portfolio of mobile-enabling technology. Its high-end mobile publishing and content software is compatible with our core enabling technology platform, Multiserve, which means that we can quickly launch the new world-class products across the group."

Salford-based 2ergo’s technology platforms are used for mobile marketing, customer relationship management and entertainment and media campaigns by brands like Yahoo, O2, Microsoft, Fox News and AT&T.

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