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10:00 am, October 2, 2008
PSAfilms to make online film for The Shoe Tailor
By Claire Shoesmith
Manchester-based film production company PSAfilms won a contract to make an internet film for The Shoe Tailor, a division of Manchester-based home-shopping company N Brown Group.
The aim of the film is to highlight the importance of having the correct shoe fitting and it is also being used to publicise the company’s road show events in London and Manchester this month. The Shoe Tailor specialises in wide-fitting footwear.
Ben Swift, a director of PSAfilms, said online films is a growing market, as not only is it cheaper than traditional television advertising, but its success can be accurately measured in terms of the return on investment. “Online films used to be a niche product for us, but with the growth of broadband, they have really taken off,” he said.
Comments? cshoesmith@crain.com
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